real scale model enthusiasts
- About Us
- Visit the store
- The Team
The Story of eModels
It all began at 14:12 on the 6th of March, 2009. Peter known to many as The Scale Modeller was walking Charlie the dog up Florence Hill with his amazing wife, Debbie.
As usual, Peter’s mind was buzzing with ideas. He’d noticed that few model hobby stores truly combined knowledge, affordability, quality, and great customer service. With his background in e-commerce and passion for the hobby, he decided it was time to change that.
That moment was the spark that created eModels.
The “e” in eModels doesn’t just stand for e-commerce. It represents our entire ethos, enthusiasm, energy, excellence, efficiency, and entrepreneurial spirit.
From that day on, we’ve been committed to helping modellers of all levels enjoy their craft, with a blend of expert knowledge, great prices, and genuine care for our customers.
We love our community and we’ll always look after you.
Thank you for your continued support.
The model hobby store run by scale model enthusiasts
Our ability to provide you with the most affordable and competitive prices comes from one secret place.
A secret, so secret, we’ve decided to share it… and it’s simply our love of scale models.
We’re dedicated to helping you get the most out of your scale models. From one scale model enthusiast to another.


We take pride in all our mail order packaging
All orders are carefuly packed to ensure your scale model arrives on your doorstep in perfect condition. We seriously pride ourselves on our packaging.
All product's are carefully inspected and then boxed to insure you receive them in excellent condition.
We have four delivery options to ensure your product arrives to you, just the way you like it.
A massive range of products, paints, and tools
Since the day we started we always aimed to make sure we stock as much of the products we sell.
As a result our warehouse in Stoke-on-Trent has been refined to ensure they get to you fast.
A lot of you already know but we also have a huge selection of paints, paint brushes, and tools in stock. Our range has grown so big that we now expanded on to two floors.

Visit the store
Our retail hobby store is open, Every day, 9-5pm. We are always here for you.
Our premises and infrastructure is primarily set up for mail order however we do welcome your custom.
For the best experience when visiting eModels, browse our website first to see what we have in stock.
Simply order online, select Store Pickup during the checkout process. Your order will be ready for you on arrival :-)
Our opening hours
- Monday - Friday
- 9am - 5pm
- Saturday
- 9am - 5pm
- Sunday
- 9am - 5pm
We have a large car park for our customers, internet access and specialist catalogues in the foyer.
We are here for you, the scale model enthusiast
Our warehouse is a working enviroment with large deliveries arriving daily.
Please kindly note, we are not a traditional model shop by any means.
Telephone (UK) 01782 409310
eModels, Unit 4, Mossfield Road, Longton, Stoke-on-Trent, ST3 5BW
VAT Reg No GB116 4312 49 | Company No 07538520.

The eModels team
We’ve assembled a fantastic team of friendly staff that are dedicated to one thing, and one thing only. And thats you, the scale model enthusiast.

Peter D
eManaging Director & Chief Button Fixer"If it’s broken, I’ve probably already fixed it twice."

Matt
eGeneral Operative"Sprues fear him."

Debbie D
Behind the growth of eModels is Debbie"She brings clarity, care, and confidence to everything she does and she is a core part of eModels."


























































